Alternative text in logos
Write the full name of the organisation in the image alt text.
For logos that are functional links to home pages, use the name of the site in the link instead of the alt text.
You don’t need to add the name to the link if it is already in the text on the page.
Sourcehttps://www.stylemanual.gov.au/content-types/images/alt-text-captions-and-titles-images
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