Understanding digital accessibility

What is digital accessibility?

Digital accessibility refers to the practice of designing websites, tools, and technologies so they can be used by everyone, regardless of their abilities or circumstances. This includes making sure websites are usable across various devices and environments.

Why digital accessibility matters

1. Inclusivity: A significant portion of the population has disabilities or different levels of literacy.

2. Legal Compliance: Government websites must adhere to accessibility standards and anti-discrimination laws.

3. Broader Reach: Accessible content ensures information reaches and benefits a wider audience.

Key principles of accessible digital content

1. Ease of access: Websites and online resources should be navigable and understandable for all users.

2. Clear and concise writing: Utilize plain language to communicate effectively with diverse audiences.

3. Consistent design: Regular patterns and predictable navigation aid users in understanding and using digital platforms.

4. Responsive design: Ensure content is accessible across a variety of devices and screen sizes.

The role of plain language

Why plain language is important

• Efficiency and clarity: Plain language conveys information quickly and clearly.

• Inclusivity: It caters to a wide range of reading abilities and language proficiencies.

• Compliance: Aligns with accessibility requirements and government communication standards.

How to implement plain language

• Use short, straightforward sentences.

• Keep one idea per sentence and maintain focus in each paragraph.

• Ensure headings are concise and informative.

• Write in an active voice for clarity and engagement.

Building an Accessible Digital Presence

1. Start with Accessibility in Mind: Consider all users' needs from the beginning of the design process.

2. Ongoing Learning and Improvement: Stay updated with accessibility best practices and continually refine digital content.

3. User Testing: Regularly test websites and digital tools with a diverse group of users to identify and address accessibility issues.

4. Comprehensive Resources: Ensure all forms of content, including written, audio, and visual, are accessible.

Conclusion

Creating accessible digital content is not just a legal obligation for government entities but a commitment to inclusivity and effective communication. By adhering to these guidelines, government communications and digital experts can ensure their content is understandable and usable by the widest possible audience, fostering a more inclusive digital environment.