How to use pages and downloads: vic.gov.au Google Analytics 4 (GA4) dashboard
This guide covers the pages and downloads section of the GA4 dashboard. The section includes top pages, error pages and downloads.
On this page:
- 1 Top pages
- 1.1 Page detail
- 2 Downloads
- 2.1 Pages with downloads
- 2.2 Downloads
- 2.3 Page Interactions
Top pages
Page detail
This table shows the performance of top pages for the whole of the vic.gov.au website, or for any filtered options selected, such as site section(s).
Page Path: The URL of the page.
Engagement Read Count: This is a custom event for Government websites using the Ripple container. This is calculated based on the number of words on page / the time spent on page. This event is to help understand if users were engaged on the page.
Avg. read count/views: This is the engagement read count / views of the page.
% Δ (next to the Avg. read count/views): Whether there has been an increase or decrease in the metric. An increase will have a green arrow, and a decrease will have a red arrow and be a negative number.
Views: The number of views the page has had.
% Δ (next to the views): An increase or decrease in the page views.
Downloads
Pages with downloads
Page Path: URL of the page where a download has occurred.
Event Count: The number of times someone clicked a download on the page
% Δ: An increase or decrease of users downloading something on the page.
You can also click on a specific page path to filter the results in the Downloads table – this will show you all the download options being clicked on by users on that specific page.
Clicking on the specific page path option again will reset the results.
Downloads
File Name: The name of the file that was downloaded
Event Count: The number of times this file has been downloaded.
% Δ: An increase or decrease in this file being downloaded.
You can also click on a specific option in the file name column to filter the results in the Pages with downloads table – this will show you what page(s) the downloadable file is embedded on.
Clicking on the specific file name option again will reset the results.
Page Interactions
Each time a user interacts with an element on a page across the website, this interaction is counted. The Page interactions table allows you to measure the number of elements that were interacted with on a specific page.
Page Path: URL of the page where the interactions occurred.
Views: The number of times the page was viewed
Link Clicks: This is the number of clicks that occurred across each page. This includes campaign clicks, button clicks, external clicks etc.
Social Shares: This is the number of clicks on the share this page links on the page.
Email Clicks: This is the number of clicks on an email address on the page.
File Downloads: The number of files downloaded.
Form Submits: This includes the “was this page helpful” form.
Video Plays: The number of video's played.
You can also change the filtering of the table by clicking on the header of the event.