Page title and summary

Before adding a new content page, ensure there is a clear purpose to the page/outcome for the user.

Check Google Trends for keywords to use in your page title and description.

Check the title is:

  • no longer than 70 characters

  • unique and descriptive. For example, don't use About us as a page title, use About Cladding Safety Victoria.

Check the summary is:

  • no longer than 156 characters

  • meaningful and describes the content of the page using key words.

Check meaningful sub-headings been used throughout the page.

Don’t forget to use sentence case (lower case unless the word is a proper noun) so the title is easy to read and follows our style guide e.g. Water price review 2024