Choosing images

Only use images that are specific to the content of the page.

Use images that reflect the diversity of the Victorian community – across culture, gender, age, ability and faith.

If your content is a translated page, always think about the visual content as well. Migrant and refugee communities may take offence if an Anglo-Celtic person is used in imagery alongside their language. It will also make communities feel like the content is not for them, making it less likely that people will identify with the content.

Don't use the following as feature or hero images (i.e. the image used for promotion cards, page headers and news pages):

• a logo

• a photo of someone giving a speech

• a photo of a screen.

Using photographs

Make sure you have permission to use a photo.

• Photographs are clearer and more emotive if they focus as closely as possible on the key subject, such as a person's face or the plate of food.

• Many users will be viewing pages on devices other than desktop computers, so a photo of a whole crowd won't be as visible on a smaller mobile device.

• Users also respond better to images that include people. If you're taking or using photographs of people, you must ensure that you have their permission to publish them online.

Using logos

For guidance on using Victorian Government logos check the apply brand Victoria - digital guide.

We follow the Australian Government Style Manual: Logos

Write the full name of the organisation in the logo alt text.

For logos that are functional links to home pages, use the name of the site in the link instead of the alt text. You don’t need to add the name to the link if it is already in the text on the page.

A logo can be included on a web page:

• if it's your own logo – it should be uploaded in the Customised Header section in the CMS.

• in the context of highlighting a sponsorship – it can be embedded in a basic text component.

Logos should never be used as the full header image or as the feature image for cards.