How to publish a new page on vic.gov.au

To create a new web page in the CMS, you can either:

• roll over Content and then Add content in the top menu and select your template, or

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• click on the Content page, click the Add content button.

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There are several content templates to choose from. The Landing page template is typically used for most content, and will be the example used for this guide.

For specific instructions on when and how to use other content templates, read our guides:

• Event

• Grant

• Publication

• Profile

• News

We also have guidelines on content types that don't have a specific CMS template – they would just use the landing page template:

• Creating a life event guide

• Promotional campaign and commemoration pages

• Case studies guidelines

• Content about government policy, ministers and groups

• Translated content

Page title

Enter a unique, SEO-focused page title. This will display as the page title on the live website.

Remember:

• The majority of our website traffic comes from search engine results, so if your content is not optimised it won't be found and won't be read.

• If your content is likely to be common then you will need to take this into account and be descriptive within the character limit. For example, use ‘About the Department of Premier and Cabinet’ rather than just ‘About us.’

Your title should be between 30 and 60 characters and contain keywords.

Summary

This is the meta description text that is shown on Google search results as well as on promotion or navigation cards.

• Aim for between 10 and 15 words (or 155 characters, including spaces). The CMS has a limit of 200 characters, but it’s best not to exceed 155 characters.

• Make it meaningful – don’t just copy and paste the first sentence from the page content. The summary should describe the content of the page using top 10 keywords and missing keywords to help people find your content.

• Use Google Trends to see what keywords people are using most in searches.

• Be specific – if the page is about an application, service, form or process, specify which one and what it does.

• Only use acronyms in your title if there is evidence that the acronym is commonly known, such as ranking highly in search results and on Google Trends.

Introduction text

The text you add in this section appears under your page title on your published page. Use one or 2 sentences to summarise the purpose of the page.

Header links

You can add up to 6 links in this section, which display on the right hand side of the page title.

All content is matched to a predefined topic so we can automatically display key information across relevant areas. Topics also help people to discover and browse content that is relevant to their interests.

Check the 'topics and tags' page to see the list of topics you can choose from.

On the right hand side of the landing page template, click the Sites drop-down.

When you’re assigned access to the CMS, this section will be completed by default. Depending on your access, you may have the option to select a different primary site.

Here you select the type of header you want for your page. Unless a variation has been designed or signed-off by a UX designer (in conjunction with the content team), leave this as the default option of 'default appearance.'

Header style

Default appearance

Displays your page with the page title and introduction text.

Full-width background image

Add an image to the top of your page. For instructions on adding a full-with image, visit our Hero banner page.

Corner graphics

Allows you to customise the top and bottom corner graphics of a page. These can only be changed if there has been approval from the Digital 9 governance group. The graphical image will not display when a hero image is added.

Logo

This is a small logo that will appear above the page title. Only use this when working with a UX designer or the content team.