Hello, in this video I’m going to show you how to access and heatmap using a tool called Hotjar. The Hotjar tool is available for the Single Digital Presence websites. You can use the Hotjar to generate automatically recorded heatmaps and you can manually set things up like session recordings, surveys and a feedback widget.
For this video, I’m going to just show you the heatmap function. Once you login, you scroll down and click on Heatmaps. Just ensure that the workspace is set to the site that you’d like to grab the Heatmap for. We’ll look at the sick pay guarantee page. Because it’s set to vic.gov.au, it should automatically have that in as the first part of the URL, and you can start typing in or just paste in the last part of the URL. It will start populating the data. If the page is quite popular, it will take a little while for the data to populate.
In the last 30 days, if you scroll down, you’ll see a total of 210 clicks for this page. 111 have come through on desktop, 5 have come through on tablet and 239 on mobile phone. In terms of the clicks, you’ll see some random clicks. As you know if you’re on a mobile phone you’ll use your index finger to scroll through a page, so that’s why you will see a lot of random clicks throughout the page. But as you hover over the call to action buttons for example, like this one here, to sign up today, you’ll notice that there’s quite a few clicks on that one. Also, in this right-hand-side menu and also the call-to-action button below.
People have used the heatmaps to shift around important information. For example, if there were quite a few people clicking on a call-to-action button and it was quite far down a page, they’d potentially look at this data and shift up that information so it’s closer to the top.
That is how you can access a heatmap. So heatmaps are continuously generated for all vic.gov.au sites because there is a script installed.
