Key insights for government content
Governments worldwide strive to overcome the challenges of creating digitally accessible content, often hindered by time constraints and organisational limitations.
Search algorithms can present opportunities, especially those prioritising government content.
SEO best practices
Craft unique, descriptive page titles to clearly convey the purpose of the page.
Identify and rectify technical issues, prioritising based on their impact.
Align activities with website objectives, such as boosting traffic and user engagement.
Focus on creating human-centric content that fulfils user intent.
Integrate relevant questions from Google's "people also ask" feature to enhance content relevance.
Employ internal linking and topic tags (taxonomy) to aid Google in contextualising content.
Break down content into easily digestible segments, targeting a reading level of grade 8 or below.
Design meta descriptions that are unique and enticing to click.
Ensure content addresses user search queries effectively and stands out amongst competitors.
Utilise tools like Google Search Console and Google Analytics for insights into search performance and opportunities for improvement.
Tools and Resources for SEO
Beginners in content design and optimisation should explore our Introduction to GA4 dashboard training for foundational knowledge.
Our Measure how content performs - digital guide offers detailed SEO-specific information.
The vic.gov.au analytics dashboards provide comprehensive data, similar to that seen in Google Search Console, for understanding site or section performance.