Primary and secondary campaigns (custom block library)

How to create a primary or secondary campaign and add it to a landing page.

Campaign blocks are used to promote a government update or initiative. They usually reference content that is housed elsewhere. Where possible, we want to highlight the original content using a primary or secondary campaign.

Where there is stronger messaging required to align with a media campaign, a Promotional campaign page can be created.

Campaign examples

Primary campaign

Primary campaign blocks sit at the top of the page, just under the header section and above the body content section.

Secondary campaign example

Secondary campaign blocks sit at the bottom of a page just above the blue fat footer and extend to full-screen width.

How to create a primary or secondary campaign

Create the campaign in the Custom block library

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Step 1: Resize your campaign image

For a primary campaign, your image needs to be resized to 699 pixels wide x 411 pixels high (keep this dimension proportional). This image has a diagonal crop when displayed, so choose the image where a vital part won't get cut off (such as a person's head).

For a secondary campaign, your image needs to be resized to 580 pixels wide x 340 pixels high. You can also use the CTA icons in secondary campaigns. These have already been uploaded to the Media Library. Find out more about these icons in a below accordion.

Step 2: Create your campaign

Select Structure > Custom Block Library in the top menu of the CMS.
Click the Add custom block button.
Select the Campaign option.

Fields to fill in:

Block description – include your site and the date of creation so it is easy to find your campaign later in the CMS. This information doesn't display on the website.
Title
Body
Featured image – you can add one image to the campaign.
CTA URL – this can be an internal link to another vic.gov.au page (that is housed within the http://content.vic.gov.au CMS) or an external link.
Link text – this will display as a button. Keep to a maximum of 70 characters.

Add the campaign to the page

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Step 3: Insert the campaign on a page

Open the page where you want to insert the campaign – this page must have been created using the Landing page template.
Scroll down to the Page Campaign section and choose either Primary campaign or Secondary campaign.
In the text field, start typing in the name of your campaign and select it from the list.

Call-to-action icon options for secondary campaigns

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You can also use the following CTA icons if they relate to your campaign. These should only be used in secondary campaigns as the primary campaign cropping doesn't work well with these images.