This process is for Victorian Government organisations on or migrating to vic.gov.au.
What your content must be
Migrated content must be:
up to date – reviewed in the last 6 months
meeting Victorian Government standards – like style guide, readability and accessibility standards
unique – it doesn't already exist on vic.gov.au
owned by your department – this is relevant for content identified as part of a life event or journey
relevant and accessed – has at least 1,000 sessions annually. There are exceptions to this.
What content doesn’t need auditing
Exceptions can be made for specific content that has low traffic but is required for transparency. This includes:
Why to complete a content audit
Auditing your website content helps to figure out:
the scale of the migration
how your content is performing and whether it fulfils an ongoing user need
whether any content needs work to meet government standards
what content should be merged or archived.
What to include in your audit
You can create your own or you can use the SDP audit template:
The basics to include in a content audit are:
page title
URL
date page was created
date page was last updated
Google Analytics metrics for previous 12 months, such as session numbers, bounce rate and average time on page
reading level of content
any media embedded on page, such as documents, images and videos.
any complex functionality, such as webforms, iframes, data tables, maps.
a decision on whether to migrate, merge or archive the content.
All pages flagged for migration must meet readability, accessibility and style guide standards. Any edits needed to meet these standards must be made by your content team.
Once you have completed your audit, an SDP team member will review and provide feedback.
SDP content audit template: