Before adding a new content page, ensure there is a clear purpose to the page/outcome for the user.
Check Google Trends for keywords to use in your page title and description.
Check the title is:
no longer than 70 characters
unique and descriptive. For example, don't use About us as a page title, use About Cladding Safety Victoria.
Check the summary is:
no longer than 156 characters
meaningful and describes the content of the page using key words.
Check meaningful sub-headings been used throughout the page.