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What to include in your audit

You can create your own or you can use the SDP audit template or create your own. :

View file
nameContent audit.xlsx

The basics to include in a content audit are:

  • page title

  • URL

  • date page was created

  • date page was last updated

  • Google Analytics metrics for previous 12 months, such as session numbers, bounce rate and average time on page

  • reading level of content

  • any media embedded on page, such as documents, images and videos.

  • any complex functionality, such as webforms, iframes, data tables, maps.

  • a decision on whether to migrate, merge or archive the content.

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SDP content audit template: View filenameContent audit.xlsx