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Marcella Marino

Jess Pietsch (Unlicensed)

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titleFormatting and tagging

  • Have all content styles been applied correctly e.g. buttons, callout, quotes?

  • Under site is vic.gov.au and the appropriate subsite area selected?

  • Is an appropriate Topic been selected and an appropriate tag if available?

  • Is the latest version of the page published?

  • Check display on mobile as well as desktop.

  • Show content rating is ticked.

  • The background colour is white unless it is a navigational page and then grey should be selected.

  • Site section navigation box is ticked and includes a menu title that reflects the front end user experience.

  • No sidebars are showing that don't have any links or content in them e.g. What's next.

Short checklist for publishing new content

  • Search engine optimized (SEO) title and summary

    • Ensure there is a clear purpose for the page/outcome for the user before adding new content page

    • Check Google Trends for keywords to use in page title and description

    • Check title is no longer than 70 characters and unique and descriptive

    • Check summary is no longer than 156 characters and meaningful and describes the content of the page using key words

    • Check meaningful sub-headings are used throughout the page

  • Content structured from most important to least important

    • Write like a journalist and don't bury the lead or key messages of your content

    • Structure your page in order of need to know or essential information, supporting information, and nice to know information

    • Remember that only 25% of users will scroll to the bottom of a page to get more detail

  • Emails and phone numbers are correctly linked

    • When hyperlinking an email address, launch user's email program and create a new email

    • When hyperlinking a phone number, mobile users will be able to tap on the number to call it

  • Internal and external links are correctly formatted

    • Use descriptive linked text

    • For internal links, click the Link icon on the toolbar and type the title of the page you want to link to

    • For external links, add the full website address into the URL field, including https:// and www.

  • Heading structure on the page starts from H2 to H5 sequentially

    • Show the hierarchy of content to make your page scannable

    • Start with Heading 2 in the content and use H3 for sub-groupings under H2

    • Meet accessibility guidelines for people using screen readers

  • Content is on the page and not hidden in attachments

    • Use HTML as the default for all government information

    • Provide a HTML version if including a PDF or Word document

  • Navigation and menus

    • Ensure new pages are added to the menu

    • Check the Site section navigation box is ticked and includes a menu title that reflects the front-end user experience

    • Contact the SDP content team if you need a new menu created

  • Check images, documents, video, and audio content is accessible

    • Provide a HTML equivalent for Word or PDF documents

    • Use the Publications template to create an accessible online publication

    • Provide alternative text for images

    • Ensure videos and audio have captions and transcripts.