Page Comparison

Page title

Enter a unique, SEO-focused page title. This will display as the page title on the live website.

Remember:

• The majority of our website traffic comes from search engine results, so if your content is not optimised it won't be found and won't be read.

• If your content is likely to be common then you will need to take this into account and be descriptive within the character limit. For example, use ‘About the Department of Premier and Cabinet’ rather than just ‘About us.’

Your title should be between 30 and 60 characters and contain keywords.

Summary

This is the meta description text that is shown on Google search results as well as on promotion or navigation cards.

• Aim for between 10 and 15 words (or a maximum of 155 characters, including spaces). The CMS has a limit of 200 characters, but it’s best not to exceed 155 characters.

• Make it meaningful – don’t just copy and paste the first sentence from the page content. The summary should describe the content of the page using top 10 keywords and missing keywords to help people find your content.

• Use Google Trends to see what keywords people are using most in searches.

• Be specific – if the page is about an application, service, form or process, specify which one and what it does.

• This means:

• each page title must be unique and descriptive

• titles should contain keywords so they rank well on search results

• titles should be between 30 and 70 characters

the page URL should match the page title

.

• Only use acronyms in your title if there is evidence that the acronym is commonly known, such as ranking highly in search results and on Google Trends.

Introduction text

The text you add in this section appears under your page title on your published page. Use one or 2 sentences to summarise the purpose of the page.

Header links

You can add up to 6 links in this section, which display on the right hand side of the page title.

Image Added

is relevant to their interests.

Check the 'topics and tags' page to see the list of topics you can choose from.

Image Added

Feature image

Feature images don't display on the page you're updating. Instead, they appear in any promotion cards or navigation cards linking to the page. This image also appears on social media when the link to the page is being used.

Resize the image for your page to be 818 pixels wide x 496 pixels high (keep this dimension proportional).

• Click Select images.

• Browse and select your image from the Library tab if uploading an existing image.

• If you're uploading an image for the first time, click on Add image, then Choose file and browse your computer for your image.

• Complete the Name field. Make the name of the file meaningful to the image, so it can be easily found using Media search. For example, a photo of a teenage girl laughing should be titled ‘Teenage - girl - laughing.’ If it’s a photo of a well-known person, you should include their name and position in the title (e.g. Joan - Kirner - former - Premier - of - Victoria).

• Complete the Alternative text field for your image. This is a description of the image for users who can’t see the image; it’s an important accessibility requirement. If the image is simply decorative, add 2 double quotes in the alt text field; this tells the screen reader to skip it.

• Click Save image.

This is where you add the main body copy and components to your page.

Table of contents

Tick the box if you'd like to add a table of contents to the top of your page that includes anchor links that jump to any H2 headings, as well as H3 headings if you select that option.

Content components

Select Add Component to begin adding content. The Basic text component is the most common component you'll use.

Visit the Format basic text page for more detailed instructions on using this component, such as formatting headings, creating lists and adding links.

Visit the Body text components page to learn about using these features:

• Show table of contents

• Basic text

• Navigation cards and promotion cards

• Call to action feature.

Add images and documents

There are some important rules for using images, image galleries and downloadable files.

Documents should be:

• only added when there's a strong user need

• no larger than 10MB

• named appropriately and descriptively, using hyphens between words in the original file name

• always accompanied by a HTML version of the content.

Images should be:

• only added if they serve a purpose (not merely decorative)

• cropped and resized to the appropriate dimensions

• named appropriately and descriptively, using hyphens between words in the original file name

• accompanied by alt text (unless descriptive).

Find more information at guidelines on adding images, files, audio and videos and accessibility guides.

White is used for most pages and will be the default option selected.

Change this option to grey if your page for a homepage or for a site-section landing page that has a lot of navigation links, such as a homepageof cards and visual components. Avoid using grey if there’s lots of basic text on the page.

Start typing your department or agency name and select the correct option when it appears or click the down-arrow-option to see the full list of available options in a dropdown menuReview the Department/agency assigned to this content is correct and update if needed.

Before submitting your page for approval, visit our publishing checklist page to ensure your content follows best practice.

The checklist covers:

• search engine optimised (SEO) title and summary

• structuring content from most important to least important

• linking emails and phone numbers

• heading structure on the page

• creating HTML content and avoiding PDFs and Word documents

• navigation and menus

• creating accessible images, documents, video and audio content.

Preview and share draft content

Once you've saved a draft of your page you can preview what it will look like as well as share a link to this preview with others.

For step-by-step instructions visit the How to preview and share draft content guide.

Once you're happy with your content, change the page status to Needs Review, enter comments in the Change request detail field and select Save. Any notes or comments will be saved into the Revisions tab.

We’ll seek to get your content published within 2 business days. State in the comment field if your content is embargoed or time critical.

The page will be submitted to the publishing queue where it will be reviewed against the publishing checklist.We will publish your page if it meets publishing best practice. Alternatively, we will notify you if further changes are required before the page is published.

Your department’s publishing team will review and publish content within 2 business days. State in the comment field if your content is embargoed or time critical.

Depending on your site and department or organisation, various online tools are available to measure your page's success. For example, DPC uses:

• Was this page helpful? user feedback

• heatmaps and surveys on Hotjar

• Google Analytics, Google Tag Manager and Google Search Console.

How to interpret feedback and data

• Find out how to action user feedback in our blog post: 3 simple ways to understand your user without talking to them

• Refer to our Measure how content performs digital guide

Join a community of practice

All Victorian Government staff can access groups on the Innovation Network.

We recommend you search for and join:

• WoVG Google Marketing Platform 360

• Single Digital Presence Community of Practice

Regular content updates

Pages should be checked and updated at least every 6 months.

If a page is no longer needed, you can set its status to Archive pending and your publishing team will archive this page. This means it is unpublished from the live website. Remember to remove any links to this archived page from other pages and also your menu.