Page Comparison

To create a new web page in the CMS, you can either:

• roll over Content and then Add content in the top menu and select your template, or

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• click on the Content page, click the Add content button.

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There are several content templates to choose from. The Landing page template is typically used for most content, and will be the example used for this guide.

For specific instructions on when and how to use other content templates, read our guides:

• Event

• Grant

• Publication

• Profile

• News

We also have guidelines on content types that don't have a specific CMS template – they would just use the landing page template:

• Creating a life event guide

• Promotional campaign and commemoration pages

• Case studies guidelines

• Content about government policy, ministers and groups

• Translated content

How to fill out the landing page template

• Watch the video

View transcript

Save regularly

Saving regularly while working in the CMS helps avoid losing your work. This sometimes happens when you have connection problems, the page times out due to inactivity, or the CMS resets (which happens twice a day).

If this happens to you, try opening another tab and logging back in on that tab. Then return to the tab you were working on and you may be able to save the page.

Page title

Enter a unique, SEO-focused page title. This will display as the page title on the live website.

Remember:

• The majority of our website traffic comes from search engine results, so if your content is not optimised it won't be found and won't be read.

• If your content is likely to be common then you will need to take this into account and be descriptive within the character limit. For example, use ‘About the Department of Premier and Cabinet’ rather than just ‘About us.’

Your title should be between 30 and 70 characters and contain keywords.

Summary

This is the meta description text that is shown on Google search results as well as on promotion or navigation cards.

• Aim for between 10 and 15 words (or a maximum of 150 characters, including spaces).

• Make it meaningful – don’t just copy and paste the first sentence from the page content. The summary should describe the content of the page using keywords that will help people find your content.

• Use Google Trends to see what keywords people are using most in searches.

• Be specific – if the page is about an application, service, form or process, specify which one and what it does.

• This means:

• each page title must be unique and descriptive

  • titles should contain keywords so they rank well on search results

  • titles should be between 30 and 70 characters

  • the page URL should match the page title.

• Only use acronyms in your title if there is evidence that the acronym is commonly known, such as ranking highly in search results and on Google Trends.

Introduction text

The text you add in this section appears under your page title on your published page. Use one or 2 sentences to summarise the purpose of the page.

Header links

You can add up to 6 links in this section that the user may find important. They are displayed alongside the page title on the introduction banner.