Page titleEnter a unique, SEO-focused page title. This will display as the page title on the live website. Remember: The majority of our website traffic comes from search engine results, so if your content is not optimised it won't be found and won't be read. If your content is likely to be common then you will need to take this into account and be descriptive within the character limit. For example, use ‘About the Department of Premier and Cabinet’ rather than just ‘About us.’
Your title should be between 30 and 70 60 characters and contain keywords. SummaryThis is the meta description text that is shown on Google search results as well as on promotion or navigation cards. Aim for between 10 and 15 words (or a maximum of 150 155 characters, including spaces). Make it meaningful – don’t just copy and paste the first sentence from the page content. The summary should describe the content of the page using keywords that will top 10 keywords and missing keywords to help people find your content. Use Google Trends to see what keywords people are using most in searches. Be specific – if the page is about an application, service, form or process, specify which one and what it does.
This means: each page title must be unique and descriptive titles should contain keywords so they rank well on search results titles should be between 30 and 70 characters the page URL should match the page title.
Only use acronyms in your title if there is evidence that the acronym is commonly known, such as ranking highly in search results and on Google Trends.
Introduction textThe text you add in this section appears under your page title on your published page. Use one or 2 sentences to summarise the purpose of the page. You can add up to 6 links in this section that the user may find important. They are displayed alongside the page title on the introduction banner. |