This process is for Victorian Government organisations on or migrating to vic.govSDP.au.
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up to date – reviewed in the last 6 months
meeting Victorian Government standards – like style guide, readability and accessibility standards
unique – it doesn't already exist on vic.gov.auanother Victorian government website
owned by your department – this is relevant for content identified as part of a life event or journey- to ensure content is accurate, approved and not duplicated
relevant and accessed – has at least 1,000 sessions annually. There are exceptions to this.
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Why
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complete a content audit
Auditing your website content helps to figure out:
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What to include in your audit
You can create your own or you can use the SDP audit template or create your own. :
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The basics to include in a content audit are:
page title
URL
date page was created
date page was last updated
Google Analytics metrics for previous 12 months, such as session numbers, bounce rate and average time on page
reading level of content (your department might have a tool to support this. Microsoft and Hemingway are other free options)
any media embedded on page, such as documents, images and videos.
any complex functionality, such as webforms, iframes, data tables, maps.
a decision on whether to migrate, merge or archive the content.
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Once you have completed your audit, an SDP team member will can review and provide feedback.
SDP content audit template:
View file