This guide covers the audience, software and technology page of the GA4 dashboard. This page include details about accordions, link clicks, buttons, outbound clicks and video interactions.
This page shows the demographics of visitors to vic.gov.au, as well as the devices and browsers they use.
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Audience
You can also choose to filter this data to a specific page or pages.
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This means demographic data may only be available for a subset of your users, and may not represent the overall composition of your traffic.
Gender
Gender: The gender of our visitors (male or female) as a percentage split.
Gender by age: The gender of our visitors segmented by age groups.
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Location
Location – Victoria: Details of the specific Victorian locations of our visitors.
City: The name of the city or suburb where our visitors are located.
Users: The number of total visitors located there.
New users: The number of visitors from this location visiting for the first time.
Location – Australia: Details of the states where our visitors are located.
Region: The name of the state.
Users: The number of total visitors.
New users: The number of visitors who visit for the first time.
Location – International: Details of the country where our visitors are located, or the country where their IP address is located if using a VPN.
Country: The name of the country.
Users: The number of total visitors.
New users: The number of visitors who visit for the first time.
Location – International (Map): An interactive map of where our visitors are located. The darker coloured countries are where more visitors are located. You can hover over countries to see the number of sessions.
If Google does not have an accurate record of the visitor location, it displays a (not set) entry. Inaccuracies in data can be caused by a variety of factors, such as errors made by Google or the use of VPNs by users.
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Top languages
The full list of language codes can be found on the Andiamo website.
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click on the language row
click on the down arrow (top right of the table).
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Technology – devices and software
Devices
Device Category: The type of devices that visitors use to view web pages – mobile, desktop or tablet.
Sessions: The number of times visitors using that type of device interact on a page.
Browsers
Browsers: The name of browsers that visitors use.
Sessions: The number of times visitors using that browser interact on a page.
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