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This guide covers how to embed an image within the basic content component.

Info

If your image is a graph, flowchart, map or includes a lengthy alternative text

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description, use the complex image component

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 How to name your files

Our CMS contains thousands of image files, so it's important to name your file well so that you and your colleagues can find and reuse them.

There are 2 different naming conventions to keep in mind:

  • The filename of the image (what it is saved as on your computer, e.g. very-important-image.jpg)

  • The media item name you give the image when you upload it to the CMS media library (e.g. Shrine profiles John Lui).

Filename

Your filename should:

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be descriptive

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contain no spaces

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use hyphens (not underscores) to separate the words and make the filename as easy to read as possible

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On this page:

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Resize your image and save it to your computer

Check your image is the correct size and format: image ratios, sizes and component use.

Save the image to your computer using the following naming conventions and filename format:

  • descriptive title

  • no spaces

  • not a generic file name like IMG_001.jpg.

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  • hyphens between each word, for example, an image of

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  • the Bendigo talking tram should be saved as

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  • bendigo-tramways-talking-tram.jpg

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  • before uploading to the

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  • media library.

Give your image a useful name so it can be found in the media library

Our CMS contains thousands of images, so it's important to name your file so that you and your colleagues can find and reuse them.

Media item name

The name you give your image when you upload it to the CMS's Media Library must:

  • use spaces between words (not hyphens or underscores)

  • be meaningful and descriptive enough that you can search for it when required

  • if the image is of a specific person, include their name and position.

For example:

  • Hon Linda Dessau, Governor of Victoria

  • Alana Johnson, member of the Ministerial Council on Women's Equality

Example

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In the above example, the image's filename is "girl-laughing.jpg" so the name you would give it for the Media Library media library is "Girl laughing"

Keep in mind that what you put in the Name field doesn't appear unless it is part of an Image gallery component.

If you're uploading several images that belong together, such as members of a council or honour roll inductees, it's a good idea to put this consistently in the image names, for easier searching. For example: "Stella Young – 2017 Women's Honour Roll". 

How to upload and embed images

In the Basic text component,

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select the Media icon in the formatting ribbon. 

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Here you can either:

Search for

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an existing image

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in the Library tab

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using the Name, Media type or Site filters.

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Upload an new image by selecting Add image, then Choose file

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. You’ll then be prompted to browse your computer for your image. 

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Name

Complete the Name field. Make the name of the file meaningful to the image, so it can be easily found when searching the Media library. If it’s a photo of a well-known person, you should include their name and position in the image title. Refer to the section about naming images for more tips, but as a general rule:

  • The filename of your image (what it's saved as on your computer) should use hyphens between words, not spaces.

  • The name you give your image when you upload it to the CMS should use spaces between words. 

Alternative text

Complete the Alternative text field for your image (if required).

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The only images that don't need this field to be filled out are:Alternative text explains information in images for screen reader users. Captions describe images to help users relate them to surrounding text.

For more information, visit: using images in website content or the Australian Government Style Manual for tips on how to write alt text, captions and titles.

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Images that don’t need an Alternative text description

  • Sensory images: if the image is intended to create a sensory experience – for example, an image of an artwork.

  • Decorative images: if the image is pure decoration, used for visual purposes only. For these types of images, you can leave the alt text field blank.

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In the Alternative text field, add 2 double quotes (““), which tells the screen reader to skip it. 

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Title

The Title is used as a tool tip when the user hovers the mouse over the image.

License Type

You'll need to

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select one of the following license types in the drop down menu:

  • Creative Commons Attribution 4.0 means the image can be shared or adapted. See the International licence page for more information.

  • Copyright means Copyright means that the image is protected and cannot be used without permission. Use Copyright if you're not confident the image can be shared with others.

  1. At this stage the 'Restricted' checkbox doesn't do anything in the SDP instance of Drupal, so ignore this.

Click Save and you’ll see the Embed media option pop-up.

Click Embed.

If you want to add multiple images to your page displayed in a carousel format, you can find instructions in our image gallery guide

How to embed smaller images

When you're inserting an image in body content, the width is important because the website displays images according to the device screen size (breakpoint). 

Landscape images should be 818px wide and no more than 500px high.

If a narrower image is embedded in the body text of a page, it will be expanded to fill the column width on some smaller devices. If the image file is too small it will appear pixelated. (If an image is taller than 500px it will be made narrower to display the full height. See the examples further down.)

In the examples below, the same image (156px by 156px) has been either 'embedded' or 'embedded as thumbnail'. Try reducing the size of your window – you'll see that the first image expands to fill the width of your screen (and becomes pixellated because it was a small image not intended to be displayed so large).

In the following examples, the original image in the media item is 818px by 496px.

Note: You can't embed a thumbnail and have the caption display.

Embedded as thumbnail 100 x 100px

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Embedded as thumbnail 220 x 220px

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Embedded as thumbnail 480 x 480px

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How tall images behave on the front-end

This is what happens when you have an image that is 818px wide but a variety of different heights. This demonstrates that landscape images over 500px high will not be displayed at full width.

800 x 200

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800 x 400

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800 x 500

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800 x 600

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800 x 800

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Alternative text (alt text) for images

We follow the Australian Government Style Manual: Alt text captions

Alternative text explains information in images for screen reader users. Captions describe images to help users relate them to surrounding text. Titles identify images and number them in long-form content.

The only images that do not require alt text are:

  • sensory images

    • if the image is intended to create a sensory experience. For example, an image of an artwork.

  • decorative images

    • if the image is pure decoration, used for visual purposes only.

For sensory and decorative images, leave the alt text field blank. In the page's HTML code there will be two double quotes, which tells the screen reader to skip it. 

These resources are useful for tips on how to write great alternative text descriptions:

Choosing images

  • Only use images that are specific to the content of the page.

  • Use images that reflect the diversity of the Victorian community – across culture, gender, age, ability and faith.

  • If your content is a translated page, always think about the visual content as well. Migrant and refugee communities may take offence if an Anglo-Celtic person is used in imagery alongside their language. It will also make communities feel like the content is not for them, making it less likely that people will identify with the content.

  • Don't use the following as feature or hero images (i.e. the image used for promotion cards, page headers and news pages):

    • a logo 

    • a photo of someone giving a speech

    • a photo of a screen. 

Using photographs

  • Photographs are clearer and more emotive if they focus as closely as possible on the key subject, such as a person's face or the plate of food. 

  • Many users will be viewing pages on devices other than desktop computers, so a photo of a whole crowd won't be as visible on a smaller mobile device. 

  • Users also respond better to images that include people. If you're taking or using photographs of people, you must ensure that you have their permission to publish them online.

Privacy collection notice and release form - images and storiesWord63.67 KB

Using logos

We follow the Australian Government Style Manual: Logos

Write the full name of the organisation in the logo alt text.

For logos that are functional links to home pages, use the name of the site in the link instead of the alt text. You don’t need to add the name to the link if it is already in the text on the page.

For guidance on using Victorian Government logos check the apply brand Victoria - digital guide.

A logo can be included on a web page:

  • if it's your own logo – it should be uploaded in the Customised Header section in the CMS.

  • in the context of highlighting a sponsorship – it can be embedded in a basic text component. 

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Metadata

Audience

Leave this blank

Department

Start typing the name of your department and select it from the drop-down list. This will help you to find the image in the Library.

Topic

Leave this blank.

Site

Tag this image to a site or site section so you can find the image in the Library.

Select Save image. You’ll see the Embed media item option pop-up. By default, the image will display as Embedded. This can be changed to Embedded with caption or Thumbnail.

Select Embed.

If you want to add multiple images to your page displayed in a carousel format, you can find instructions in our image gallery guide

More information