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Synonyms can only be single words, so they’re not super useful. They can be useful for frequently used jargon or abbreviations, such as ‘kindy’ or ‘elc’ for ‘kinder’ (the term mainly used on vic.gov.au).
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Curations are more powerful - we can nominate specific pages to come up at the top of site searches for a term. For our rollout let’s nominate the best 3 pages per search termHowever, curations are also only for single words.
To identify the top user search terms for curations, you can look at the search tab on our Looker Studio dashboard.
If you’re requesting curations, it’s a great idea to take a screenshot or record in some way how your search terms were performing before the change so you and after.
Relevance tuning
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