This page shows insights about internal search on vic.gov and the search terms visitors use to land on the site.
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Site search status
An overview of visits that do or don’t use the internal search function.
Site search status: Whether or not the visit of a page is followed by an internal search. This is split into 2 options:
Visits without site search
Visits with site search
Device category: The types of devices visitors use to visit vic.gov.au (mobile, desktop or tablet), categorised by whether visitors conduct an internal search or not.
Sessions: The number of times visitors using each device interact on a page, categorised by whether visitors conduct an internal search or not.
Users: The number of visitors using each device, categorised by whether visitors conduct an internal search or not.
Bounce rate: The percentage of visitors using each device that leave the site (or “bounce” back to the search results or referring website) after viewing only one page on the site, categorised by whether they conduct an internal search or not.
Pages/session: The count of total pageviews divided by the total number of sessions that have taken place, categorised by whether visitors conduct an internal search or not.
Average session duration: The average amount of time spent per session by visitors, categorised by whether visitors conduct an internal search or not.
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Top search terms (internal search)
An overview of search terms visitors use in our internal search function after visiting a page, and the performance of relevant key metrics.
Search terms: Keywords visitors use when conducting an internal site search on vic.gov.au to find a specific page or information.
Total unique searches: The total number of times the internal site search bar is used, excluding multiple searches on the same keyword during the same session.
Results pageviews/search: How many pages of results a visitor views after executing an internal search.
% search exits: The number of searches made immediately before leaving the site, displayed as a percentage.
% search refinements: The number of times visitors perform another search using different or similar search terms immediately after their first search, displayed as a percentage.
Time after search: The average time (in seconds) visitors spend on the site after performing an internal search.
Average search depth: The average number of pages visitors view after performing an internal search.
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what terms users are adding to Google search before they land on the vic.gov.au website.
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Tops search terms (Google search)
This table will always display results for the entire vic.gov.au website, even if you choose specific filter options at the top of the dashboard.
Query: The keywords visitors use in Google Search to find specific information, a site or a page.
URL clicks: The number of clicks on a URL that leads to our site.
Δ (next to URL clicks): An increase or decrease in the URL clicks. An increase will have a green arrow, and a decrease will have a red arrow and be a negative number.
URL CTR: The percentage of impressions of a URL that resulted in a click.
Δ (next to URL CTR): An increase or decrease in the URL CTR.
Impressions: How how often someone sees a link to our page on Google Search. The link might or might not need to be scrolled or expanded into view.
%Δ (next to impressions): An increase or decrease in the impressions, displayed as a percentage.
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Google search terms per landing page
This table provides insights into which pages visitors land on after searching on Google and clicking a URL displayed in the results.
Landing page: Pages pages that visitors land on to enter vic.gov.au.
URL clicks: The number of clicks on that URL from Google search results.
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